Portrait of Pål Bråthen
Executive Overview

Pål Bråthen

CEO · International Business Development · Strategy · China & Asia-Pacific Expert · Board Advisor

25+ years executive leadership Software · Cleantech · Life Sciences Asia · Europe · USA
About

From strategy to execution — at scale.

Highly accomplished, decisive, operational and strategy-driven board-level and executive leader with 25 years of CEO, international business development and sales roles. Comprehensive Asia experience since 1991 and a strong track record in developing business across Asia-Pacific, China, Europe and USA.

Language fluency and cultural sensitivity to optimise multi-cultural communications and teams to consistently exceed corporate objectives. Lived 5 years in Germany and 9 years in Asia-Pacific, including 3 years in China. Comprehensive experience across software, life sciences and clean tech.

Personal Profile

  • Based inSnarøya, Oslo · Norway
  • LanguagesNorwegian · English · German
  • Asia-Pacific exposureSince 1991
  • Time in China3 years (Shanghai)
  • SectorsSoftware · Cleantech · Life Sciences
Leadership Scope & Skills

Commercial leadership for technology businesses moving from science to scale.

Track record across CEO leadership, commercialization, venture & operational build, corporate finance, and board level advisory — with deep cross-cultural experience between Norway, Continental Europe and Asia.

CEO & Executive Leadership

End-to-end company leadership: strategy, P&L, organization, governance, board reporting & stakeholder alignment.

Funding & M&A

Capitalisation strategy, VC & CVC fundraising, licensing deals, acquisitions, joint ventures and exits.

International Business Development

Market entry & scale-up across Asia-Pacific, China, Europe and USA. Partnerships, licensing, distribution & sales.

Cross-Cultural Leadership

Building & leading multi-national teams. Deep expertise in Chinese business culture for Norwegian & European executives.

Industries & Domains

Cleantech & Renewable Energy Software & SaaS Life Sciences & Med-Tech Cryogenic Gas Solutions (CO₂, LNG, LH₂) Recycling & Sorting Technologies Pharmaceuticals Industrial Energy Efficiency E-Health & HR Tech Shipping & Offshore Marine & Seafood
Career Track

From industrial execution to executive leadership.

Selected executive roles spanning four decades of CEO, business development and international scale-up across Norway, Germany, Singapore, Japan, China and the USA.

10/2021 — Present Current

CEO

Lattice International AS · Oslo, Norway / Daejeon, South Korea

Patented technology for pressure vessels handling cryogenic gases used in the green energy shift (CO₂, LNG, LH₂). Key customers are global energy and shipping companies. Leading teams in Norway and Korea, financed by Norwegian venture capital.

  • Raised ~110m NOK from Norwegian VCs and Family Offices
  • Signed company's first comprehensive licensing agreement
9/2016 — 09/2021

CEO

ToCircle Industries AS · Oslo / Glomfjord, Norway

Patented renewable energy technology for rotating machinery. Reducing energy consumption and CO₂ footprint by 50–70% in key industries. Global market with key focus on Europe and China.

  • Raised ~100m NOK from CVCs and industrial investors
  • Established key global partnerships and China market access
8/2013 — 8/2016

Commercial Consul & Director, Head of Shanghai Office

Innovation Norway · Shanghai, China

The Norwegian Government's most important instrument for innovation and development of Norwegian enterprises. Managed a team of 7 senior consultants supporting market-entry strategies across energy, ICT, med-tech, cleantech, shipping, marine and design.

  • Revamped office from reactive to proactive, focused on client value creation
  • Created and delivered the full-service incubator "Innovation House Shanghai"
  • Created sustained growth in client contract volume
3/2011 — 8/2013

CEO

CAMO Software AS · Oslo, Norway

World-leading niche company in sensor-based, analytical software specialising in multivariate data analyses for optimization and process control. Led an executive team across Oslo, New York, Bangalore and Tokyo.

  • Successful turnaround from 25% operating loss to +7% EBITDA margin
  • Best operating result in the company's 27-year history (2012)
  • Cut staff by 15%, increased sales by 50% in ~2 years
  • Secured new financing round at 50% higher share price
1/2006 — 2/2011

Co-Founder · Chairman · CEO

Evolution Software AS · Sarpsborg / Oslo, Norway

SaaS-based software company (later sold and integrated into 4Human IT AS) developing a sickness absence monitoring & follow-up platform that broadened into a personnel management platform.

  • Secured first investor in 2006 (10 MNOK)
  • Took company from 0 to ~2.7 MUSD ARR
  • Co-developed tech hub in Bratislava, Slovakia
  • Assisted management and board on successful exit in 2014
9/2004 — 12/2005

Vice President, Business Development

Photocure ASA · Oslo, Norway

OSE-listed medical technology and oncology company with a market cap of USD 150M. Managed all business development initiatives toward the largest global pharma companies.

  • Developed new strategy platform with full management & board buy-in
  • Assisted in landing a major licensing deal with GE Health worth USD 100M
1/2003 — 8/2004

Vice President, Sales & Marketing

TiTech Visionsort AS · Oslo, Norway

High-tech, sensor-based devices for sorting in recycling, mining and pharma. Directed a team of 20 across 3 countries with sales operations in Germany, Spain, USA, Italy, Japan, Australia and France.

  • Increased turnover by 30%
  • Increased profits by 120%
  • Led a successful exit process valued at 14× EBITDA
8/1997 — 12/2002

EVP Business Development · CEO Tomra Systems GmbH

Tomra Systems ASA · Norway / Germany / Japan

USD 5B-cap technology company on Oslo Stock Exchange focused on integrated recycling solutions for beverage packaging. Managed Asia-Pacific region, drove acquisitions, joint ventures and strategic alliances.

  • Established company presence in Tokyo with a pioneering new business model
  • Contributed in executive committee to scaling market cap from USD 1B (1997) to ~USD 5B (2001)
  • As CEO of the German subsidiary, returned the entity to profitability in 10 months post-acquisition
7/1991 — 7/1997

Director, Asia-Pacific

Alpharma AS / Inc. · Norway · Singapore · New York

USD 2B-cap NYSE-listed pharmaceutical company focused on generic drug development and global distribution. Built a regional sales organization from scratch out of Singapore.

  • Achieved 380% sales growth across Asia-Pacific over 5 years
7/1987 — 7/1991

Sales Manager · VP Sales & Marketing

NUNC GmbH (Hamburg / Wiesbaden) · Axis Biochemicals AS (Oslo)

Early-career commercial roles spanning Germany and Norway, building international sales and marketing experience in life sciences.

Selected Achievements

Numbers that tell the story.

A career-long record of fundraising, scaling, turnarounds and successful exits — built across continents.

~210M NOK
Combined capital raised at Lattice International & ToCircle Industries from Norwegian VCs, CVCs, Family Offices and industrials.
+7% EBITDA
Turnaround at CAMO Software — from 25% operating loss to +7% EBITDA margin and best operating result in 27-year company history.
14× EBITDA
Exit valuation achieved at TiTech Visionsort following 30% turnover & 120% profit growth as VP Sales & Marketing.
USD 100M
Licensing deal landed with GE Health while VP Business Development at Photocure ASA.
380%
Sales growth across Asia-Pacific over 5 years at Alpharma — building a regional sales organization from scratch in Singapore.
Tomra Systems market cap growth from USD 1B (1997) to ~USD 5B (2001) during executive committee tenure.
10 mo.
Time taken to return Tomra Systems GmbH to profitability post-acquisition by integrating two hostile organizations.
2.7M USD
ARR built from scratch as Co-Founder & CEO of Evolution Software AS, scaling to a successful exit in 2014.
Governance & Education

Board roles, advisory work and academic background.

Selected Directorships & Advisory

  • 2022—Geno Global AS · Board member
  • 2017—Forskningsrådet · Area Expert (Biotech)
  • 2019–2025Norway-China Chamber of Commerce · Board member
  • 2010–2013ZipGreen AS · Board member
  • 2010–2012Greentech Holding ASA · Board member
  • 2010Btech Group AS · Chairman
  • 2007–2010Biowaz AS · CEO & Board member
  • 2006–2014Evolution Software AS · Chairman
  • 2006–2008Pinjata AS · Chairman
  • 2006–2008Digimaker AS · Board member
  • 2005–2009Euro Export Invest AS · Chairman
  • 2005Algeta ASA · Board member
  • 2005PCI Biotech AS · Board member
  • 2004–2007Gerson Lehrman Group · Advisor (NY)
  • 2003–2004TiTech Visionsort GmbH · Board member
  • 2000–2013Stella AS (Kaffepikene) · Board member
  • 2000–2005Pretech AS · Board member
  • 2000–2002K.K. Tomra Japan · Board member
  • 1999–2004Scanbio ASA · Board member
  • 1998–2000Tomra Systems GmbH · Board member
  • 1997–1998Halton System OY · Board member

Education

Program for Executive Development
Norwegian Business School / NHH · Norway · Belgium · France · 1991
Diploma in International Business
Norwegian School of Management / BI · Germany · 1987
B.Sc. in Economics (Sivilmarkedsfører)
Norwegian School of Management / BI · Norway · 1985

Languages

  • Norwegian Native
  • English Fluent
  • German Fluent

Interests

  • Wine & Food
  • Alpine Skiing
  • Travel
Get in Touch

Available for executive, advisory and board engagements.

Currently CEO at Lattice International AS. Selectively considering board, advisory and management-for-hire engagements — with particular interest in deep tech, cleantech, life sciences and Asia/China market work.